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Our Work

Westpac New Zealand

Kiwis love Geeks

Open Innovation competition to attract developers and new ideas for Westpac New Zealand. Run in two phases, the domestic competition was taken to the UK to deliberately target developers outside of their home territory. Westpac New Zealand have gone on to introduce apps like “cash tank” which uses a simple gauge to tell you whether you’re overdrawn or not.

What we did

  • Created the UK AppChallenge
  • Online activation
  • Generated new ideas for apps
  • Social Media Activation
  • Community Management
  • Open Innovation consulting

AppChallenge #1 for developer contests

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