In this short interview Ralph Cochrane explains what AppChallenge do and why the #EULife AppChallenge is important. A passionate supporter of Open Data, Ralph has been crowdsourcing innovation for aid agencies, governments and brands since 2007. He’s probably the only person you’ll meet who has both crowdsourced a TV ad for Coca-Cola and an app for one of the world’s biggest rock bands. He also created one of the world’s biggest mobile aid campaigns for 1GOAL with 5.9 Million people signing a petition to force the UN to provide more money for educating primary school children around the world.