“If you build it, they will come!”. A famous line from the film, Field of Dreams, about a man who builds a baseball diamond in his corn field for the Chicago Black Sox team from the past to play on. You might be thinking that this is a strange analogy for your open data project, but often there is an assumption that if we provide an interface the data will be used. For one project we’re using open innovation to accelerate the promotion and adoption by developers.

Taken from a guest blog post for the Open Data Institute by Ralph Cochrane. Read it here